Basic Search Engine Optimization Techniques

Contents of the website

Many SEO experts suggest that web page contents are the most important factors in SEO. It is important to use keywords heavily on web page, since this will help the search engine determine the topic of page. (1)

Following steps can be taken to improve page contents:

• Use your key phrases several times, and place them as close to the top of the page as possible.
  
• Place your key phrases between Header Tags (H1, H2 or H3) in the first two paragraphs of your page.
  
• Place your key phrases in bold type phase at least once
  
• Repeat your key phrases often to increase your key phrase density. Repeating your key phrases between 5 to 10 times for every 100 words in your page is considered effective.
  

Since you have to repeat your key phrases often, you must be especially careful not to make your text sound awkward. Your visitors should be able to read your page fluently and effortlessly. Remember that ultimately it is your readers who will decide if your page is worth the time they spend on it. A pleasant experience will make them more likely to come back.

 

Web page Title

Every website does have some particular keywords. Including these keywords are very important in TITLE tag of the website. In search engine most of the people try to search some thing typing key parses in the search box.

Following steps can be taken to improve TITLE tags:

• Descriptive title for your page:  Your web page title is very important because it is what the search engines display as link text as the result of a search. The title must include your main key phrases, while at the same time it must describe your business very well and should entice readers to click on it.
  
• Unless your business is big and well known (like Microsoft or Coca Cola) don't start your page title with the name of your company. Start your title with the words search engine users will most likely use (your key phrases)
  
• Put your main key phrase at the beginning of your page title (key phrase prominence) and keep your key phrase together (keyword proximity).
  
• Put your second key phrase somewhere else in the title.
  

Make the title short (8 words or less).

Web page Description tag

 

The Description Meta Tag is important, since some search engines use them to elaborate on the results link.

Following steps can be taken for description writing:

• Include key phrases (main and secondary) in Description Meta Tag
  
• Make description 'descriptive', concise and professional.
  
• Make it short (25 words or less).
  
• Description sound just like a collection of keywords.
  
• Keep key phrases together.
  

Web page Design consideration

 

A web page design has to be specified and accessible for every browser and especially for search engines. Navigation of a website is more vital as well as design. Mainly any good search engine robots are tuned for text. So if we have identical and related text used specifically search engine crawl them well.

Some of the design techniques we should consider:

• You must make your page easy to navigate by the search engines. Search engines heavily favor text over graphics and HTML over other editing formats.
  
• Use text heavily, especially in your navigation bar. Avoid placing text in graphic format since the search engines won't be able to read it.
  
• Avoid frames. Search engines have trouble following them, and they may index only the framed content page and not the navigation frame.
  
• Avoid Flash and JavaScript: search engines don't follow either one. If you use flash, make an HTML version of your site available to your readers and the search engines. If you use a JavaScript navigation menu, include an alternate text menu at the bottom of the page, so it can be followed by the search engines.
  
• Create a Site Map that includes all the pages in your site, and place a Site Map link close to the top of the homepage. When the search engine follows the site map link, it will find and index all the pages in your site!
  
• If you use a left navigation bar, the search engine will read it before the body of your page. Make sure you include your most important keywords there, too.
  

Make sure that all your internal pages link to your homepage.

 

Link Exchange

 

A link
exchange (also known as a banner
exchange) is a confederation of websites that operates similarly to a web ring. Webmasters register their web sites with a central organization, that runs the exchange, and in turn receive from the exchange HTML code which they insert into their web pages. In contrast to a web ring, where the HTML code simply comprises simple circular ring navigation hyperlinks, in a link exchange the HTML code causes the display of banner advertisements, for the sites of other members of the exchange, on the member web sites, and webmasters have to create such banner advertisements for their own web sites.

The banners are downloaded from the exchange. A monitor on the exchange determines, from referral information supplied by web browsers, how many times a member web site has displayed the banner advertisements of other members, and credits that member with a number of displays of its banner on some other member's web site. Link exchanges usually operate on a 2:1 ratio, such that for every two times a member shows a second member's banner advertisement, that second member displays the first member's banner advertisement. This page impression: credits ratio is the exchange rate.